New York Attorney General Letitia James is warning New Yorkers to be on the lookout for price gouging on essential items, such as masks, air purifiers, and air filters.
James says that the poor air quality impacting the state should not be an excuse for companies to increase profits on essential items.
James is urging New Yorkers to report any suspected cases of price gouging to her office.
Price gouging is a violation of New York law, and violators can face civil and criminal penalties.
Consumers can protect themselves from price gouging by doing their research and comparing prices before making a purchase.
Consumers can also report suspected cases of price gouging to the Attorney General's Office.